321 Liftoff + Myers-Briggs Type Indicator®
According to the U.S. Small Business Administration, while over 600,000 new businesses open every year, nearly 30% fail during the first 2 years. And, as much as 50% fail during the first 5 years.
There are lots of reasons why starting and growing a business – with all of its starts and stops – is difficult to navigate. For example, you need to be able to:

- Adapt to the constant barrage of obstacles.
- Shift your tactics with changing consumer behavior.
- See emerging threats and opportunities.
- Learning from your mistakes.
- Prioritize the things that matter most.
- And, not burn out along the way.
I believe that self-aware entrepreneurs are more easily able to adapt their businesses to change – because they’re first willing to change themselves.
Self-awareness is the ability to more clearly assess your own capabilities. And, with curiosity, reflection, and commitment, self-awareness is a skill you can learn and grow over time.
That’s where the Myers-Briggs Type Indicator® (MBTI®) assessment comes in – it provides a solid foundation for us to build an understanding of your strengths, natural preferences, and blind spots. Self-awareness is, after all, the first step to self-improvement.
But, awareness isn’t enough to help you succeed. You’ve got to do something with it. That’s why each 321 Liftoff + MBTI® package is designed to help you push beyond what’s true today so that you can imagine and actively cultivate a new tomorrow.
Together, we’ll take the insights you gain from the MBTI assessment and transform them into simple, actionable habits that you can use every day – getting you closer, and closer to the vision you have for yourself as an entrepreneur.
To grow your business, you must first grow yourself. It starts here.
MBTI ASSESSMENT PACKAGES
Choose the MBTI assessment package that feels right for you.

Start your self-awareness journey. Foundational for those starting a new adventure.
With the Explorer package, you’ll build a basic understanding of your strengths, natural preferences, and blind spots. And, we’ll examine how those might show up in your life and business today. To grow your business, you must first grow yourself. It starts here.

Take your personal insights beyond. Essential learning for those navigating new spaces.
With the Voyager package, we start with the same foundation and then push beyond. You’ll get +30 pages of detailed reporting to learn how your MBTI type shows up in your communication, decision-making, relationships, and your approach to navigating change. We’ll leverage those insights to name strengths and opportunities, and determine where and how you might stretch your comfort zone.

Cultivate a deep understanding of self. Pivotal insights for those shaping a new reality.
With the Pathfinder package, we level up again. You’ll get another +25 pages of detailed personal reporting to provide you with significantly greater levels of insight into your MBTI type and how it influences your daily habits. We’ll create a vision for the kind of entrepreneur and business leader you hope to become, and then identify the daily habits you might want to start, stop, continue, or improve that will get you closer to that vision. We’ll also examine your stress triggers and reactions, naming strategies to bounce back and strengthen your resilience – a critical skill you’ll need to shape your life and business.
CERTIFIED PRO
Michael is an MBTI® Certified Practitioner and all package assessments, reports, and resources are official The Myers-Briggs Company materials.
LEARN MORE ABOUT THE MBTI ASSESSMENT
ASK ME ANYTHING
Questions? Email me at michael@321-liftoff.com to learn more.