MBTI Assessment

321 Liftoff + Myers-Briggs Type Indicator®

According to the U.S. Small Business Administration, while over 600,000 new businesses open every year, nearly 30% fail during the first 2 years. And, as much as 50% fail during the first 5 years. 

There are lots of reasons why starting and growing a business – with all of its starts and stops – is difficult to navigate. For example, you need to be able to: 

  • Adapt to the constant barrage of obstacles.
  • Shift your tactics with changing consumer behavior.
  • See emerging threats and opportunities.
  • Learning from your mistakes.
  • Prioritize the things that matter most.
  • And, not burn out along the way. 

I believe that self-aware entrepreneurs are more easily able to adapt their businesses to change – because they’re first willing to change themselves.

Self-awareness is the ability to more clearly assess your own capabilities. And, with curiosity, reflection, and commitment, self-awareness is a skill you can learn and grow over time. 

That’s where the Myers-Briggs Type Indicator® (MBTI®) assessment comes in – it provides a solid foundation for us to build an understanding of your strengths, natural preferences, and blind spots. Self-awareness is, after all, the first step to self-improvement. 

But, awareness isn’t enough to help you succeed. You’ve got to do something with it. That’s why each 321 Liftoff + MBTI® package is designed to help you push beyond what’s true today so that you can imagine and actively cultivate a new tomorrow. 

Together, we’ll take the insights you gain from the MBTI assessment and transform them into simple, actionable habits that you can use every day – getting you closer, and closer to the vision you have for yourself as an entrepreneur. 

To grow your business, you must first grow yourself. It starts here.


Choose the MBTI assessment package that feels right for you.


Michael is an MBTI® Certified Practitioner and all package assessments, reports, and resources are official The Myers-Briggs Company materials. 



Questions? Email me at michael@321-liftoff.com to learn more.

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