One of my favorite things in the world is seeing the light bulb click on over people’s heads. It’s a powerful moment. Why? Because from there, anything is possible. I’ve made creating space for those moments part of my personal mission: I help organizations, teams, & individuals cultivate strategic clarity – that means they know who they are, why they’re here, and can start designing their lives and businesses with intention.

Work with me and we’ll co-create a strategy for your next chapter.

The gravity of possibility is far stronger than anything the status quo has to offer.

— Michael Schefman, Business Coach & Owner of 321 Liftoff

As your coach, I’ll help you create, cultivate, and capture an entrepreneur’s mindset, so you can start and grow your business with confidence and step boldly into the role of business owner – because it’s not just your business that can grow from this moment, so can you.

Together, we’ll take the insights you gain from the MBTI® assessment and transform them into simple, actionable habits that you can use every day – getting you closer, and closer to the vision you have for yourself as an entrepreneur. 


Sam Arrowood

Sam Arrowood Owner & Coach, Arrowood Coaching


"Michael came highly recommended to me by a close friend. Now, I see why! My time working with Michael was transformational. He helped me define my business values and create clarity for my brand."

Lauren Lichtenstein

Lauren Lichtenstein Owner & Designer, Lo Atelier


"Michael has been truly life changing for my business. I highly recommend him. I use his strategies every single time I make a business decision."

Julia & Kristen

Julia & Kristen Co-Founders of Inspire Dance Studio


"321 Liftoff played an integral part in the creation of our business. Asking questions to help us focus our ideas and really discover who we wanted to be, Michael was an amazing partner to work with. He explains things thoroughly without being pretentious, is honest without being critical and continues to support our business to this day."


Shannon Founder of WalkWithMe-AZ

"Michael has been a wonderful coach throughout the process of starting my own business. I had an idea for a business, but as a physical therapist I had little to no experience with the business world, and had no idea where to start. Michael is a great coach in that he doesn’t give me the answers but guides my decision making based on values that are important to me. My LLC was recently accepted and I am so excited to continue this journey with the help of a great business coach!"


Michael is a Certified Professional Coach (CPC) and has completed programming approved by the International Coaching Federation (ICF) through the Institute for Professional Excellence in Coaching (iPEC). Michael is also an MBTI® Certified Practitioner and all package assessments, reports, and resources are official The Myers-Briggs Company materials.


Starting and growing a business is not a straight line.

It can feel messy – it zigs and zags, it starts and stops. It can feel frustrating even for the most seasoned business owners. And, that’s ok.

It’s also an exciting challenge. It’s going to stretch you. You’re going to learn a lot – not just about business, but about yourself.

And, that’s why it’s worth it.

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