WHY SMALL BUSINESS OWNERS WORK WITH 321 LIFTOFF ๐
SMALL BUSINESS COACH | LEADERSHIP DEVELOPMENT EXPERT | STRATEGIST | BLOGGER

small business Coaching
1:1 support to help you overcome obstacles and start & grow your business with confidence.

small business Workshops
Practice key skills & habits through hands-on activities and discussion (for individuals or groups).

Custom Experiences
What are your goals? Ask me about leadership development experiences (for individuals or groups).

Speaking to entrepreneurs
Invite me to talk about navigating ambiguity, and more. Custom and signature talks available.

Interviews with entrepreneurs
Get insights & inspiration from other new small business owners just like you.

Resources for entrepreneurs
Break through obstacles & boost your skills with my library of business-building activities.
Small Business Coach praise โฅ๏ธ
Testimonials from current & former clients.
Working with Michael is game changing for my business. Being a business owner can be isolating, but Michael has a system that works. It includes listening, understanding my biggest challenges, breaking them up into smaller pieces and driving accountability to tackle each one. He is a one man board of directors, for those who don't have the ability to have a full board of directors. I would highly encourage anyone starting or scaling a business to work with Michael.
"Michael came highly recommended to me by a close friend. Now, I see why! My time working with Michael was transformational. He helped me define my business values and create clarity for my brand."
Sam Arrowood
Owner & Coach, Arrowood Coaching"Michael has been truly life changing for my business. I highly recommend him. I use his strategies every single time I make a business decision."
Lauren Lichtenstein
Owner & Designer, Lo Atelier"321 Liftoff played an integral part in the creation of our business. Asking questions to help us focus our ideas and really discover who we wanted to be, Michael was an amazing partner to work with."
Julia & Kristen
Co-Founders of Inspire Dance Studio"Michael has been a wonderful coach throughout the process of starting my own business. Michael is a great coach in that he doesnโt give me the answers but guides my decision making based on values that are important to me."
Shannon
Founder of WalkWithMe-AZTELL ME ABOUT YOUR SMALL BUSINESS ๐ฌ
Where are you looking to grow? Where do you feel stuck?
Your message has been sent
WHY YOU NEED A SMALL BUSINESS COACH
Tell me if this sounds familiar:
- A machine breaks or a customer gets angry โ you freak out.
- An idea sparks, but you donโt know how to start.
- A new trend or opportunity pops up โ you overthink or rush in and back out.
- A campaign fails โ you repeat actions despite the evidence.
This is ambiguity โ a natural part of starting and growing a business. Often, you’ll have to:
- Make decisions with incomplete data.
- Decipher mixed signals.
- Sift through conflicting information.
- Tackle complex problems.
If youโre not careful, it can leave you feeling lost and disoriented.
However, embracing this ambiguity is crucial for growth, innovation, and, well โ just existing in today’s world.
Navigating Ambiguity means effectively managing and operating in these situations โ a vital skill for every small business owner.
Hi, I’m a Small Business coach ๐ค
Starting a business is exciting and ambiguous โ and thatโs the fun. Itโs a time of possibility, experimentation, imagination, and showing the world what you can do.
But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place.
As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner.

Michael Schefman
- MBA & Certified Professional Coach
- +14 years developing leaders in Fortune 50 companies
- Small business coach in Phoenix, Arizona
Looking for Business Tips for New Entrepreneurs? ๐ฅณ
- Explore the Small Business Money Management Hub to give your business a financial health check up.
- Read a small business interview for insights & inspiration to tackle tough obstacles.
- Follow me on Instagram for bite-sized leadership and business-building lessons.
- Learn more about 1:1 coaching packages to start and grow your business with confidence.
- Subscribe to my monthly newsletter for resources & business tips for new entrepreneurs, so you can start & grow your business with confidence.


TAKE THE SPIN OUT OF STARTUP ๐ตโ๐ซ๐คฉ
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