1:1 Small Business Coaching
Small Business Failure RateS ARE High
Over 600,000 new businesses open yearly. Nearly 30% fail in 2 years, and 50% fail in 5 years (U.S. SBA).
Starting and growing a business is tough. You need to:
- Adapt to obstacles.
- Shift with consumer behavior.
- Spot threats and opportunities.
- Learn from mistakes.
- Prioritize key tasks.
- Avoid burnout.

Self-aware entrepreneurs adapt betteR
Self-awareness lets you assess your capabilities. Itโs a skill you can develop with curiosity, reflection, and commitment.
I believe that self-aware entrepreneurs are more easily able to adapt their businesses to change โ because theyโre first willing to change themselves.

A SMALL BUSINESS COACH CAN HELP
With 1:1 coaching, Iโll help you overcome obstacles and build momentum toward your goals.
Through accountability, education, and changes in your habits, we will help you become a confident business owner.

WHAT MY CLIENTS ACHIEVE
These define success & where we can go together…

CLARITY
the ability to define a vision for the future

DISCIPLINE
the ability to march toward that vision

MOMENTUM
the energy to charge through obstacles
HOW WE WORK TOGETHER
These define the relationship & how we get there…

AWARENESS
broaden your ability to see the world & ideas

ACCOUNTABILITY
identify goals, actions, and measures

EDUCATION
learn skills & tools to grow with confidence
SMALL BUSINESS COACH PRAISE ๐ฅณ
Testimonials from current & former 1:1 coaching clients.
Working with Michael is game changing for my business. Being a business owner can be isolating, but Michael has a system that works. It includes listening, understanding my biggest challenges, breaking them up into smaller pieces and driving accountability to tackle each one. He is a one man board of directors, for those who don't have the ability to have a full board of directors. I would highly encourage anyone starting or scaling a business to work with Michael.
"Michael came highly recommended to me by a close friend. Now, I see why! My time working with Michael was transformational. He helped me define my business values and create clarity for my brand."
Sam Arrowood
Owner & Coach, Arrowood Coaching"Michael has been truly life changing for my business. I highly recommend him. I use his strategies every single time I make a business decision."
Lauren Lichtenstein
Owner & Designer, Lo Atelier"321 Liftoff played an integral part in the creation of our business. Asking questions to help us focus our ideas and really discover who we wanted to be, Michael was an amazing partner to work with."
Julia & Kristen
Co-Founders of Inspire Dance Studio"Michael has been a wonderful coach throughout the process of starting my own business. Michael is a great coach in that he doesnโt give me the answers but guides my decision making based on values that are important to me."
Shannon
Founder of WalkWithMe-AZ1:1 SMALL BUSINESS COACHING ๐
Coaching package options to fit your needs:

Month-to-Month
- Begin with maximum flexibility.
- 2 (60-min) sessions to be used in 1 month.

3-Month Package
- Build momentum toward your goals.
- 6 (60-min) sessions to be used over 3 months.

6-Month Package
- Blast off to even greater results.
- 12 (60-min) sessions to be used over 6 months.
HOW DO DISCOVERY CALLS WORK? ๐ค

BOOK A CALL
Booking a Discovery Call is quick and easy. Schedule a date that works for you!

PRE-WORK
Complete the Navigating Ambiguity Assessment and a few intake questions.

JOIN VIA ZOOM
Get a calendar invite when you book. All Discovery Calls are 45 minutes or less.
WHAT HAPPENS AFTER A DISCOVERY CALL? ๐ง

FOLLOW-UP
At the end of our Discovery Call, we might decide to meet again to discuss next steps.

ALIGN ON DETAILS
We’ll name clear goals & objectives to ensure there’s a focus to our sessions.

GET TO WORK
Once we hammer out the details, you’ll book your coaching sessions.
COACHING PACKAGE FEATURES ๐คฉ
In addition to our regular coaching sessions each month, all small business coaching packages also include the following:
๐ Navigating Ambiguity Assessment
To aim our effort, youโll complete the 321 Liftoff Navigating Ambiguity Assessment, which examines 5 factors that impact your ability to start and grow a business effectively.
โก๏ธ Activity Guides
I’ll create custom business-building activities to boost your knowledge, self-awareness, skills, and strategy.
๐ Notes & Feedback
At any point, you can send me your work-in-progress and I’ll review it, share feedback, and provide additional questions for you to consider.
๐ฌ On-the-Go Support
If you need help between sessions, you can opt-in for text and email support when you need it (emojis and gifs encouraged).
๐ฏ Strategy Boost
Ready to take a giant leap forward? You can bundle a few coaching sessions for a 2-3 hour sprint. I’ll design an experience to help you accelerate.
WHY YOU NEED A SMALL BUSINESS COACH
Tell me if this sounds familiar:
- A machine breaks or a customer gets angry โ you freak out.
- An idea sparks, but you donโt know how to start.
- A new trend or opportunity pops up โ you overthink or rush in and back out.
- A campaign fails โ you repeat actions despite the evidence.
This is ambiguity โ a natural part of starting and growing a business. Often, you’ll have to:
- Make decisions with incomplete data.
- Decipher mixed signals.
- Sift through conflicting information.
- Tackle complex problems.
If youโre not careful, it can leave you feeling lost and disoriented.
However, embracing this ambiguity is crucial for growth, innovation, and, well โ just existing in today’s world.
Navigating Ambiguity means effectively managing and operating in these situations โ a vital skill for every small business owner.
Hi, I’m a Small Business coach.
Starting a business is exciting and ambiguous โ and thatโs the fun. Itโs a time of possibility, experimentation, imagination, and showing the world what you can do.
But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place.
As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner.

Michael Schefman
- MBA & Certified Professional Coach
- +14 years developing leaders in Fortune 50 companies
- Small business coach in Phoenix, Arizona
CERTIFIED PRO
Michael is a Certified Professional Coach (CPC) and has completed programming approved by the International Coaching Federation (ICF) through the Institute for Professional Excellence in Coaching (iPEC).


You’re invited to share your thoughts.
Fill out a survey and provide feedback or leave a review. Any insights you can share about your experience will be appreciated.


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