Starting a business is not a straight line. It’s not always clear where to begin or what to do. As a result, it can feel slow and a little mysterious, like “uh, I think this is right…” Well, that’s why I’ve built these custom tools for starting a business in the right direction, so you can start and grow your business with confidence. Explore and enjoy the journey!
essential tools for starting a business. ๐ค
Hi, Iโm Michael Schefman. Iโm the owner of 321 Liftoff โ my consulting business where I offer coaching and strategy for new small business owners.
These tools and resources will help you take the spin out of startup!
Each resource spells out exactly what every small business owner should know about a particular topic โ whether it’s small business money management or business strategy or leadership skills.
And, every resource is developed by me โ I have +10 years of direct experience developing business leaders, I’m a certified professional coach, and I’ve got a natural talent for helping people create clarity in ambiguity.
Bookmark this page as your home for small business tips and advice. Plus, plenty of downloadable tools and courses, so you can start and grow with confidence.
How To Use THESE TOOLS & RESOURCES โฅ๏ธ
Like my blog, every resource includes icons, like these: โฌ๏ธ



- Theyโll be shown in a light-gray box with additional text inside. When you see them, stop and take notice!
- These icons are intended to make everything easy and intuitive to use.
- They highlight key concepts, ask you to pause and reflect or run an experiment, or give you more resources to continue learning.
Remember, you need to apply and practice what you learn here in order for any of it to really stick โ my goal is to make that as easy as possible.

Small Business Money Management Tools & Resources ๐ฐ
If you’re ready to learn what every small business owner should know about small money management, you’ll love these tools and resources.
You Need This Super Simple Business Financial Health Checklist
Small business financial health is the key to sustainable growth โ and realizing the dream your business represents. But, if you’re new to business, it’s easy to get lost in the numbers and feel directionless. Download this business financial health checklist to shift from guess-work to crystal-clear metrics and measurement, so you can grow your business with confidence.

4 Amazingly Simple Email Courses For Small Business Owners
Starting and growing a business is not a straight line, something all new small business owners quickly discover. But, it’s not because of you โ growing pains are just a normal and inevitable part of any business’ lifecycle. Each of these courses for small business owners will challenge you to proactively kick the tires on key business metrics and growing pains, so you can shine a light on your opportunities, practice new skills to address them, and continue growing your business with confidence.

How to Run a Business Successfully with These 3 Essential Business Skills
Entrepreneurship is hard. How will you juggle all the things AND keep your new business financially healthy? There are plenty of obstacles that will get in your way. But, there are also essential skills you can develop to make the whole thing much, much easier. This workbook focuses on how to run a business successfully, helping you develop and practice 3 entrepreneurial skills needed for business management โ to keep your business financially healthy, so you can boldly flex into your discomfort zone, check your emotions, get stuff done, and continue growing your business with confidence.

Want to Know When New Tools & Resources Are Available?
There are more essential tools for starting a business coming soon!
Join the list to be notified when I launch more tools and resources to help new small business owners start and grow their business with confidence.
More Business Tips for Small Business Owners
Looking for what every small business owner should know?
Dive deep into these hubs for more business tips for small business owners:

Your Ultimate Guide to Small Business Money Management ๐ฐ
Learn the skills and tools needed for effective small business money management and how to run a business successfully.

Small Business Tips And Advice From Other Small Business Owners ๐
Explore stories of how they started, how they overcome obstacles & unexpected challenges, how they manage their energy, and much more.
You can also follow 321 Liftoff on Instagram for inspirational posts & videos: @321liftoff_businesscoach

Starting and growing a business is not a straight line.
It can feel messy โ it zigs and zags, it starts and stops. It can feel frustrating even for the most seasoned business owners. And, that’s ok.
It’s also an exciting challenge. It’s going to stretch you. You’re going to learn a lot โ not just about business, but about yourself.
And, that’s why it’s worth it.

You’re invited to share your thoughts.
Fill out a survey and provide feedback or leave a review. Any insights you can share about your experience will be appreciated.


TAKE THE SPIN OUT OF STARTUP ๐ตโ๐ซ๐คฉ
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