You Absolutely Need This Simple Business Financial Health Checklist

Small business financial health is the key to sustainable growth โ€“ and realizing the dream your business represents. But, if you’re new to business, it’s easy to get lost in the numbers and feel directionless. Download this business financial health checklist to shift from guess-work to crystal-clear metrics and measurement, so you can grow your business with confidence. 

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Your Ultimate Guide to Small Business Money Management

Small business money management is probably not a phrase that gets you excited to jump out of bed every morning. But, your small business โ€“ and the dream it represents โ€“ won’t last long if you don’t buckle down and manage the heck out of it. This is your ultimate guide to small business money management, so you can stop avoiding this gross, uncomfortable topic and start growing your business with confidence. 


Lost in guess-work? Not sure how to drive profitability? You’re not alone. 

If you’re a new business owner, business money management might leave you feeling overwhelmed and lost. 

Small business money management doesn’t have to be this hard.

Why small business financial health matters 

Your small business โ€“ and the dream it represents โ€“ won’t last long if you don’t buckle down and manage the heck out of it. 

That’s what the Business Financial Health Checklist is designed to help with!

Get a Free business financial health check up 

Establish a simple, consistent routine to measure and assess small business financial health to get your business on a path to sustainable growth. 

Simple steps to small business financial health 

Download the Business Financial Health Checklist to shift from guess-work to crystal-clear metrics and measurement, so you can grow your business with confidence. 

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Copyright 2024 by 321 Liftoff LLC

With time and practice (as well as patience and pragmatism), you’ll learn to make the shift:

From this…
  • Guess work
  • Feeling lost & directionless
  • Leaving profit to chance
To this…
  • Clear metrics & measurement
  • Growing with confidence
  • Profitability by design


Learn Small Business Money Management with 321 Liftoff

As your business gets off the ground, itโ€™s not going to be a straight-line.

Sometimes sales exceed capacity. Sometimes your workload is more than you can handle. In the pursuit of growth, things get stretched beyond their limits. 

That can be a positive thing. After all, we grow the most when we’re stretched outside of our comfort zones. 

But, left unchecked, the system can start to break down and stop working, putting stress and pressure on the business โ€“ and yourself โ€“ that you donโ€™t need.  

This FREE resource is an opportunity to get your business-money-house in order, so you can get back to doing what you do best!


How does it work?

Learning objectives

Get a business financial health check up. Youโ€™ll have the opportunity to: 

  • Understand the critical differences between Sales and Profit and why it matters to small business financial health
  • Calculate Gross Profit Margin and Net Profit Margin to understand the overall profitability of your business
  • Define Fixed Cost and Variable Cost and calculate Costs of Goods Sold to ensure your business can stay profitable
  • Build an Income Statement, calculate your net income, and track your growth/progress quarter to quarter
  • Experiment with Break-Even Analysis to determine how much of your product or service you need to sell before making a profit
key terms & Definitions

All of the above bolded terms are defined and explored in-depth in the workbook. So, don’t worry if they’re new to you!

Formulas & Examples

You’ll learn key concepts to drive profitability, including plenty of formulas and examples you can apply and practice in your own business. Case studies and story-problems make the math more accessible.

Apply & Practice

You’ll get suggested actions, experiments, and things to try next, prompting you to plan next steps and activate your learning. You’ll learn a lot be trying to implement these concepts first-hand!

Build awareness

Every obstacle in your business presents an opportunity to strengthen your business.

The purpose of this resource is to give you the knowledge and tools to uncover those obstacles, improving your ability to manage money and increase profitability in your business.

Use the slides below for a few tips on using the checklist effectively:

A FREE Business Financial Health Check

You get 14 pages of formulas, activities, and more for FREE.

By the way, by giving resources like this away for free, my 1:1 coaching sessions can focus more on cultivating entrepreneurial & leadership skills, helping new small business owners break through obstacles and solve problems. Schedule a FREE Discovery Call with me to talk about your business and where you’re getting stuck.


Use the form below and get your FREE checklist today. You’ll also get a few bonus resources over the next few days just for signing up.

Want to Know When New Free Resources Are Available? 

Start here and check back for more later! Join the list to be notified when I share new free resources for small business owners. Note: if you used the form above, you’re good to go!

You might also like these resources

| WORKBOOK: How to Run a Business Successfully with 3 Essential Entrepreneurial Skills

| COURSES: 4 Amazingly Simple Email Courses For Small Business Owners

| SMALL BUSINESS INTERVIEWS: Learn from other new entrepreneurs like you!

| RESOURCE HUB: Your Ultimate Guide to Small Business Money Management


Starting and growing a business is not a straight line.

It can feel messy โ€“ it zigs and zags, it starts and stops. It can feel frustrating even for the most seasoned business owners. And, that’s ok.

It’s also an exciting challenge. It’s going to stretch you. You’re going to learn a lot โ€“ not just about business, but about yourself.

And, that’s why it’s worth it.

Learn more about working with me 1:1.

321 Liftoff | Spin Out of Startup icon

Your Ultimate Guide to Small Business Money Management

Small business money management is probably not a phrase that gets you excited to jump out of bed every morning. But, your small business โ€“ and the dream it represents โ€“ won’t last long if you don’t buckle down and manage the heck out of it. This is your ultimate guide to small business money management, so you can stop avoiding this gross, uncomfortable topic and start growing your business with confidence. 

TAKE THE SPIN OUT OF STARTUP ๐Ÿ˜ตโ€๐Ÿ’ซ๐Ÿคฉ

Subscribe to the 321 LIFTOFF Newsletter to get quick hits of learning straight to your inbox every month, so you can start & grow your business with confidence.

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1 thought on “You Absolutely Need This Simple Business Financial Health Checklist

  1. Great advice!

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