Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. 

But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. 

I’ll help you create, cultivate, and capture an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner.

Michael Schefman,
Owner 321 Liftoff


Sam Arrowood

Sam Arrowood Owner & Coach, Arrowood Coaching


"Michael came highly recommended to me by a close friend. Now, I see why! My time working with Michael was transformational. He helped me define my business values and create clarity for my brand."

Lauren Lichtenstein

Lauren Lichtenstein Owner & Designer, Lo Atelier


"Michael has been truly life changing for my business. I highly recommend him. I use his strategies every single time I make a business decision."

Julia & Kristen

Julia & Kristen Co-Founders of Inspire Dance Studio


"321 Liftoff played an integral part in the creation of our business. Asking questions to help us focus our ideas and really discover who we wanted to be, Michael was an amazing partner to work with. He explains things thoroughly without being pretentious, is honest without being critical and continues to support our business to this day."


Shannon Founder of WalkWithMe-AZ

"Michael has been a wonderful coach throughout the process of starting my own business. I had an idea for a business, but as a physical therapist I had little to no experience with the business world, and had no idea where to start. Michael is a great coach in that he doesn’t give me the answers but guides my decision making based on values that are important to me. My LLC was recently accepted and I am so excited to continue this journey with the help of a great business coach!"

Starting and growing a business is not a straight line.

It can feel messy. It zigs and zags. It starts and stops. It can feel frustrating even for the most seasoned business owners. And, that’s ok.

It’s also an exciting challenge. It’s going to stretch you. You’re going to learn a lot – not just about business, but about yourself.

And, that’s why it’s worth it.

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