small business Coaching

1:1 support to help you start and grow your new business with confidence. 

321 Liftoff Workshops | Small Business Coach

small business Workshops

Practice key skills & habits through hands-on activities and discussion. 

321 Liftoff Speaking | Small Business Coach

Speaking to entrepreneurs

Invite me to talk about cultivating an entrepreneurial mindset. 

321 Liftoff Interviews | Small Business Coach

Interviews with entrepreneurs

Get insights & inspiration from new small business owners just like you. 

321 Liftoff Resources | Small Business Coach

Resources for entrepreneurs

Break obstacles & boost your skills with a library of business-building activities.

Hi, I’m a Small Business coach.

Starting a business is exciting and ambiguous – and that’s the fun. It’s a time of possibility, experimentation, imagination, and showing the world what you can do. 

But, it can also feel slow, frustrating, and full of traps and distractions, leaving potential entrepreneurs to question their self-worth and to wonder why they started in the first place. 

As a small business coach, I’ll help you cultivate an entrepreneur’s mindset, so you can start and grow your businesses with confidence and step boldly into the role of business owner.

Michael Schefman

  • MBA & Certified Professional Coach
  • +14 years developing leaders in Fortune 50 companies
  • Small business coach in Phoenix, Arizona

Small Business Coach praise

Testimonials from former 1:1 coaching clients.

"Michael came highly recommended to me by a close friend. Now, I see why! My time working with Michael was transformational. He helped me define my business values and create clarity for my brand."

Sam Arrowood

Sam Arrowood

Owner & Coach, Arrowood Coaching

"Michael has been truly life changing for my business. I highly recommend him. I use his strategies every single time I make a business decision."

Lauren Lichtenstein

Lauren Lichtenstein

Owner & Designer, Lo Atelier

"321 Liftoff played an integral part in the creation of our business. Asking questions to help us focus our ideas and really discover who we wanted to be, Michael was an amazing partner to work with."

Julia & Kristen

Julia & Kristen

Co-Founders of Inspire Dance Studio

"Michael has been a wonderful coach throughout the process of starting my own business. Michael is a great coach in that he doesn’t give me the answers but guides my decision making based on values that are important to me."



Founder of WalkWithMe-AZ


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